Marketing Viral

Codorníu is one of the most representative brands of cava in Spain and one of the world's oldest family businesses. The title of the campaign 'We are not Champagne, we are Codorníu' is seeking to strengthen the brand personality: cava pioneering, innovative and nearby broths sparkling par with the best quality. For the campaign this year, it has had two new brand ambassadors, Jordi Cruz (three Michelin star chef) and Miriam Ponsa (fashion designer winning the last edition of the 080).